Believe In Better Foreward Indies Finalist

Believe in Better

The Evolution of Principles That Pioneered an Industry

Did you know that every business is ready-made for success from the start? If you read most business books today, it would be easy to reach this conclusion. Countless origin stories recount the inspiring ways the company’s DNA was written from the very beginning and that their core values have always been a crystal clear guide.

In this book, Damon outlines the steps and reflections that truly make you better.

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Must be nice! Your experience as a business leader probably hasn’t been so tidy. If it has, more power to you! But, this book is for the rest of us. It’s for those who figure things out as we go along, always working to make tomorrow better than yesterday.

To succeed in business you need to become obsessed with being better. How can I be a better leader? How can we offer better customer service? How can we sell better? How can we work better as a team? How can we have better transparency as a company? How can we embrace change better?

Believe in Better is the story of how CEO Damon Stafford created success as an entrepreneur with the evolution of the principle to strive to be better. In all departments. At all times.

He has accomplished this with an unwavering commitment to creating an unparalleled customer experience by being easy to do business with. A focus on solving boring age-old problems while delighting customers with a fresh way of doing business is powered by his core values:

  • We do what we say we will do.
  • We are easy to do business with.
  • We innovate by simplifying the complex.
  • We solve quantifiable problems.
  • We give credit where due.
  • We embrace change.
Damon's journey to discover these core values, reveals the critical importance of evergreen principles like transparency, teamwork, and embracing change.

Book Reviews

“As someone who has spent decades helping companies scale up, I can say with confidence that the principles Damon shares are the very essence of what it takes to build not just a successful business, but a sustainable one. From fostering a culture of transparency to embracing change as a constant, Believe in Better is a clarion call to leaders and entrepreneurs to never settle for being the best. They need to be better.”

Verne Harnish

Founder, Entrepreneurs’ Organization (EO); Author, Scaling Up (Rockefeller Habits 2.0)

“What sets Believe in Better apart is its raw honesty. Damon doesn’t shy away from the missteps and the hard-earned lessons that shaped the success of his company. This isn’t a story of a company that got it right from the start; its a far more relatable and valuable narrative about a company that dared to believe it could be better and then did the hard work to that belief a reality. A changemaker at heart!”

Deke Copenhaver

Former Mayor, Augusta, Georgia; bestseller author, The Changemaker: The Art of Building of Better Leaders

“Its rare that a business book provides unique insights, and at the same time, is compelling throughout and entertaining to read. Believe in Better hits all of these high marks and covers a broad spectrum of topics that founders and executives struggle with every day. Not only a must informative read, but a pleasurable one. “

David Turner

CEO, Velocity Now

“Believe in Better is a compelling and insightful exploration of the entrepreneurial journey, resonating deeply with the challenges and triumphs I’ve witnessed in the HR industry. Stafford offers a masterful guide to evolving business principles in a rapidly changing corporate landscape. His story is a testament to the power of adaptability, continuous improvement, and the relentless pursuit of excellence. This book is an invaluable resource for any business leader striving to scale their company while a steadfast commitment to their core values. “

Bill Lyons

Founder and Executive Chairman, Lyons HR; Bestselling Author, We Are HR

“Believe in Better by Damon Stafford is a masterclass in entrepreneurial resilience and innovation, embodying the GRITT principles of being Goal-Driven, Responsible, Involved, Team-Oriented, and Tolerant of failure. Stafford’s corporate journey resonates with the core of my own philosophy in Keeping Score with GRITT. This book is an essential read for anyone looking to navigate the complexities of business growth with tenacity and a steadfast commitment to evolving core values. “

Shawn Burchman

Founder and CEO, PFSbrands; bestselling author of Keeping Score with GRITT

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Execs and professionals in any field will be motivated.

“Stafford’s material is written for leaders and entry level employees alike, conveyed more as general guidelines for success in all areas of life than a step-by-step career workbook. And that vision of success is always changing, as Stafford encourages his followers to prioritize the hustle, constantly [put] yourself in uncomfortable situations.”

Read the Review on booklife.com

 

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Believe in Better covers all the fundamentals of building and running a successful enterprise.

“What I liked most about Stafford’s approach to the book is that he lays out everything in a way that is accessible to the reader, focusing on tools and practices with real-life applications and examples and anecdotes that keep you engaged all the way through.”

Read the Review on readersfavorite.com

 

Download a Free Chapter

Start believing in better! Fill out the form to download chapter one of Damon’s book for free.

Whether you are a C-Suite exec or a hungry entrepreneur looking for guidance on evolving your own core business principles, Damon’s book is a journey that is certain to entertain, enlighten, and inspire.

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